Luxury Beverage Brand
CreatistaPlus Launch
1200 sqm • Dubai, UAE
The Project
A 1200 sqm product launch experience for the client's CreatistaPlus, staged at Al Serkal Avenue in Dubai. Five distinct zones — from cocktail bar to keynote theatre — guided 200+ VIP guests, media, and influencers through the brand story without a single wall between them.
Project Specs
Luxury Beverage Brand
CreatistaPlus Launch
Dubai, UAE
1200 sqm
What We Were Up Against
Turning a raw warehouse venue into a luxury brand world with five seamless zones across 1200 sqm.
The space needed to feel exclusive and polished while allowing natural guest flow — no bottlenecks, no dead zones.
How We Made It Happen
Illuminated steel archways replaced traditional walls, defining each zone through light and form while keeping full sightlines across the venue.
A brushed-copper cocktail bar and 4-metre floral photo wall served as anchor points that drew guests forward.
All lighting ran on a pre-programmed DMX timeline synced to the event runsheet, so every phase — welcome, reveal, tasting, networking — hit its mark without manual intervention.
Project Photos
Engineering Highlights
Freestanding Architectural Framework
Black steel archways with integrated LED channels that defined zones through light instead of walls — keeping the space open while giving each area its own identity.
Copper-Finish Cocktail Bar
Custom-fabricated bar with brushed copper finish, built-in refrigeration, and backlit branding — the centrepiece for live barista demonstrations.
4-Metre Floral Photo Wall
Premium floral installation with concealed uplighting, purpose-built to generate shareable social content from every guest.
DMX-Synced Event Lighting
Pre-programmed lighting rig that transitioned automatically between event phases, eliminating manual cues and keeping the show on schedule.
CNC Steel Framework
Precision-cut structural elements supporting large-format installations and suspended features across the full 1200 sqm venue footprint.
The Outcome
- 200+ VIP guests hosted, including top-tier media and influencers
- 50+ earned media placements within 48 hours of the event
- Photo zone content shared over 2,000 times on social media
- The client rebooked the production team for their next regional launch
Event Footprint
VIP Guests
Social Shares
Media Placements
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