Consumer Electronics Brand
World of Vape
36 sqm • Dubai, UAE
The Project
A 36 sqm stand for the client at World of Vape that broke every convention in the hall. While competitors defaulted to black-and-neon, we built a clean retail boutique that showcased 60+ products and kept visitors browsing three times longer than the hall average.
Project Specs
Consumer Electronics Brand
World of Vape
Dubai, UAE
36 sqm
What We Were Up Against
Every competitor in the vape hall looked the same — dark, loud, generic.
The client needed a stand that signalled quality and trust while displaying 60+ SKUs in a way that invited browsing, not overwhelm.
How We Made It Happen
We deliberately went the opposite direction: matte white surfaces, brushed brass accents, and warm lighting that made the stand feel like a premium boutique dropped into a trade show.
Individually backlit product bays turned the full-width wall into a browsable retail display.
A curved tasting counter with built-in USB charging gave visitors a reason to stay — and the longer they stayed, the more deals closed.
Project Photos
From Design to Build
Design Render
Final BuildEngineering Highlights
Retail-Style Product Wall
Full-width modular shelving with individual LED backlighting per bay — 60+ SKUs displayed in a format designed to drive browsing and conversation.
LED Lightbox Signage
Frameless overhead lightbox visible from 25+ metres across the show floor, pulling traffic from competing aisles.
Curved Tasting Counter
Brushed brass counter with USB charging and product testers — built to extend dwell time and convert browsers into buyers.
Warm Retail Palette
Matte white and brushed brass with warm 3000K lighting — a deliberate contrast that made the client the most distinctive stand in the hall.
The Outcome
- Highest footfall of any stand in the vape hall across both show days
- 6-minute average dwell time — triple the hall average
- 12 new distribution deals signed directly from on-stand meetings
- Stand design reused for three subsequent trade shows
Stand Footprint
Products Displayed
Deals Signed
Avg Dwell Time
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