Security Solutions Provider
Intersec
25 sqm • Dubai, UAE
The Project
A 25 sqm stand for the client at Intersec that proved you don't need a big footprint to dominate a show floor. Dramatic LED integration turned a compact island plot into a glowing beacon — and delivered a 60% increase in qualified leads over the previous year. This was our sixth consecutive build for the client.
Project Specs
Security Solutions Provider
Intersec
Dubai, UAE
25 sqm
What We Were Up Against
Competing against neighbours with triple the space and budget.
The product range — power supplies and surge protection for CCTV — is essential but not visually exciting, so the design had to do the heavy lifting.
How We Made It Happen
A continuous LED light channel wrapped the full perimeter at fascia height, creating a beacon effect visible from 30+ metres.
Edge-lit acrylic panels turned individual products into illuminated display pieces.
The entire structure sat on a raised platform with concealed uplighting, giving it a floating appearance that stopped foot traffic.
All cabling ran through hollow aluminium extrusions — not a single wire visible anywhere.
Project Photos
From Design to Build
Design Render
Final Build
Design Render
Final Build
Design Render
Final BuildEngineering Highlights
360-Degree LED Light Channel
Full-perimeter illuminated fascia visible from 30+ metres — turning 25 sqm into the most noticeable stand in the aisle.
Edge-Lit Product Displays
Laser-cut acrylic panels with individual LED backlighting, making each product unit a visual feature rather than a shelf item.
Floating Platform Base
Raised platform with concealed perimeter uplighting — a hovering effect that drew walk-up traffic without requiring overhead signage.
Clean Cable Management
All power and data routed through hollow aluminium extrusions — completely wire-free surfaces that reinforced the brand's precision positioning.
The Outcome
- 60% increase in qualified lead scans compared to the previous Intersec edition
- 3x more social media photo shares than the prior year's build
- Average visitor dwell time of 4.5 minutes — double the show floor average
- Featured in Intersec's official post-show highlights reel
Stand Footprint
Lead Increase
Social Shares vs Prior Year
Build Time
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