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The result: a structure that performed like a permanent installation but was built, used, and dismantled in under three weeks.","features":[{"title":"Double-Decker Superstructure","description":"Steel-framed two-storey build engineered for 350 kg/sqm upper-deck loading — strong enough for meeting rooms, a hospitality lounge, and full foot traffic."},{"title":"320 sqm Printed Graphics","description":"Modular tension-fabric lightboxes and direct-print panels on flame-retardant substrates, designed for rapid swap-out between event phases."},{"title":"63A Power Distribution","description":"Three-phase electrical system with isolated circuits for AV, lighting, and climate control — zero brownouts across four days of continuous demos."}],"results":["Installation completed one day ahead of schedule with a 35-person crew","Zero safety incidents across build, show, and dismantle phases","Over 8,000 visitor interactions logged across the 4-day event","Client signed the next edition's contract before the show closed"],"stats":[{"value":700,"suffix":" sqm","label":"Stand Footprint"},{"value":35,"label":"Installation Crew"},{"value":10,"suffix":" days","label":"Build Time"}],"overview_ar":"جناح مزدوج الطوابق بمساحة 700 م² منح العميل حضوراً مهيمناً على مستويين في LEAP — أكبر حدث تقني في السعودية. استوعب الجناح عروضاً حية للمنتجات وأجنحة اجتماعات تنفيذية ومسرحاً للكلمات الرئيسية، محوّلاً مساحة عرض إلى وجهة بحد ذاتها.","challenge_ar":"تسليم هيكل من طابقين متوافق بالكامل مع اشتراطات الدفاع المدني السعودي خلال فترة دخول للموقع لا تتجاوز 10 أيام، مع ضمان تحمّل السطح العلوي لغرف الاجتماعات وصالة الضيافة وحركة الزوار المستمرة. تطلّب تنسيق التجهيزات السمعية البصرية والإضاءة والتكييف على مستويين خطة توزيع كهربائي قادرة على تحمّل ذروة التشغيل بلا انقطاع.","solution_ar":"تم تصنيع الهيكل مسبقاً في ورشتنا بدبي وشُحن مفككاً إلى الرياض، مما قلّص وقت التجميع في الموقع إلى النصف. نظام توزيع كهربائي ثلاثي الأطوار بقدرة 63A فصل التجهيزات السمعية البصرية والإضاءة والتكييف على دوائر مستقلة لمنع أي انخفاض في الجهد أثناء ذروة العروض. النتيجة: هيكل يعمل كمنشأة دائمة لكنه بُني واستُخدم وفُكك في أقل من ثلاثة أسابيع.","features_ar":[{"title":"هيكل مزدوج الطوابق","description":"بناء من طابقين بإطار فولاذي مصمم لتحمّل 350 كجم/م² على السطح العلوي — قوي بما يكفي لغرف الاجتماعات وصالة الضيافة وحركة الزوار الكاملة."},{"title":"رسومات مطبوعة بمساحة 320 م²","description":"صناديق ضوئية بأقمشة مشدودة ولوحات طباعة مباشرة على أسطح مقاومة للحريق، مصممة للاستبدال السريع بين مراحل الفعالية."},{"title":"توزيع كهربائي 63A","description":"نظام كهربائي ثلاثي الأطوار بدوائر مستقلة للتجهيزات السمعية البصرية والإضاءة والتكييف — صفر انقطاع طوال أربعة أيام من العروض المتواصلة."}],"results_ar":["اكتمل التركيب قبل الموعد بيوم كامل بفريق من 35 فنياً","صفر حوادث سلامة خلال مراحل البناء والعرض والتفكيك","أكثر من 8,000 تفاعل مع الزوار خلال أيام الفعالية الأربعة","العميل وقّع عقد النسخة التالية قبل انتهاء المعرض"],"gallery":["/assets/photos/gallery/microsoft-IMG_3408.jpg","/assets/photos/gallery/microsoft-IMG_3410.jpg","/assets/photos/gallery/microsoft-IMG_3412.jpg","/assets/photos/gallery/microsoft-IMG_3413.jpg","/assets/photos/gallery/microsoft-IMG_3414.jpg","/assets/photos/gallery/microsoft-IMG_3415.jpg","/assets/photos/gallery/microsoft-IMG_3416.jpg","/assets/photos/gallery/microsoft-IMG_3419.jpg","/assets/photos/gallery/microsoft-IMG_3422.jpg","/assets/photos/gallery/microsoft-IMG_3424.jpg","/assets/photos/gallery/microsoft-IMG_3425.jpg","/assets/photos/gallery/microsoft-IMG_3427.jpg","/assets/photos/gallery/microsoft-IMG_3430.jpg","/assets/photos/gallery/microsoft-IMG_3433.jpg","/assets/photos/gallery/microsoft-AAA00001.jpg","/assets/photos/gallery/microsoft-AAA00052.jpg","/assets/photos/gallery/microsoft-floorplan-1.jpg"]},"next":{"slug":"nespresso-creatista","client":"Luxury Beverage Brand","event":"CreatistaPlus Launch","title":"Luxury Beverage Brand Product Launch","image":"/assets/photos/gallery/nespresso-NES-1239.jpg","size":"1200 sqm","tags":["Event Production","Premium Launch","Brand Experience"],"tags_ar":["إنتاج فعاليات","إطلاق فاخر","تجربة علامة تجارية"],"location":"Dubai, UAE","overview":"A 1200 sqm product launch experience for the client's CreatistaPlus, staged at Al Serkal Avenue in Dubai. Five distinct zones — from cocktail bar to keynote theatre — guided 200+ VIP guests, media, and influencers through the brand story without a single wall between them.","challenge":"Turning a raw warehouse venue into a luxury brand world with five seamless zones across 1200 sqm. The space needed to feel exclusive and polished while allowing natural guest flow — no bottlenecks, no dead zones.","solution":"Illuminated steel archways replaced traditional walls, defining each zone through light and form while keeping full sightlines across the venue. A brushed-copper cocktail bar and 4-metre floral photo wall served as anchor points that drew guests forward. All lighting ran on a pre-programmed DMX timeline synced to the event runsheet, so every phase — welcome, reveal, tasting, networking — hit its mark without manual intervention.","features":[{"title":"Freestanding Architectural Framework","description":"Black steel archways with integrated LED channels that defined zones through light instead of walls — keeping the space open while giving each area its own identity."},{"title":"Copper-Finish Cocktail Bar","description":"Custom-fabricated bar with brushed copper finish, built-in refrigeration, and backlit branding — the centrepiece for live barista demonstrations."},{"title":"4-Metre Floral Photo Wall","description":"Premium floral installation with concealed uplighting, purpose-built to generate shareable social content from every guest."},{"title":"DMX-Synced Event Lighting","description":"Pre-programmed lighting rig that transitioned automatically between event phases, eliminating manual cues and keeping the show on schedule."},{"title":"CNC Steel Framework","description":"Precision-cut structural elements supporting large-format installations and suspended features across the full 1200 sqm venue footprint."}],"results":["200+ VIP guests hosted, including top-tier media and influencers","50+ earned media placements within 48 hours of the event","Photo zone content shared over 2,000 times on social media","The client rebooked the production team for their next regional launch"],"stats":[{"value":1200,"suffix":" sqm","label":"Event Footprint"},{"value":200,"suffix":"+","label":"VIP Guests"},{"value":2000,"suffix":"+","label":"Social Shares"},{"value":50,"suffix":"+","label":"Media Placements"}],"overview_ar":"تجربة إطلاق منتج بمساحة 1200 م² لـ العميل CreatistaPlus أُقيمت في السركال أفينيو بدبي. خمس مناطق متميزة — من بار الكوكتيل إلى مسرح الكلمات الرئيسية — قادت أكثر من 200 ضيف VIP وإعلاميين ومؤثرين عبر قصة العلامة التجارية دون جدار واحد بينها.","challenge_ar":"تحويل مستودع خام إلى عالم فاخر للعلامة التجارية بخمس مناطق متصلة عبر 1200 م². المساحة كانت بحاجة لأن تبدو حصرية وراقية مع السماح بتدفق طبيعي للضيوف — بلا اختناقات ولا مناطق ميتة.","solution_ar":"أقواس فولاذية مضيئة حلّت محل الجدران التقليدية، محددةً كل منطقة بالضوء والشكل مع الحفاظ على خطوط رؤية كاملة عبر المكان. بار بتشطيب نحاسي مصقول وجدار زهور للتصوير بارتفاع 4 أمتار شكّلا نقاط جذب دفعت الضيوف للتقدم. جميع الإضاءة عملت على جدول DMX مبرمج مسبقاً ومتزامن مع جدول الفعالية، فكل مرحلة — الاستقبال والكشف والتذوق والتواصل — أصابت هدفها بلا تدخل يدوي.","features_ar":[{"title":"إطار معماري قائم بذاته","description":"أقواس فولاذية سوداء بقنوات LED مدمجة حددت المناطق بالضوء بدلاً من الجدران — مع الحفاظ على انفتاح المساحة ومنح كل منطقة هويتها الخاصة."},{"title":"بار بتشطيب نحاسي","description":"بار مصنّع خصيصاً بتشطيب نحاسي مصقول وتبريد مدمج وإضاءة خلفية للعلامة — نقطة الارتكاز لعروض الباريستا الحية."},{"title":"جدار زهور للتصوير بارتفاع 4 أمتار","description":"تركيب زهري فاخر بإضاءة سفلية مخفية، صُمم خصيصاً لتوليد محتوى قابل للمشاركة من كل ضيف."},{"title":"إضاءة متزامنة عبر DMX","description":"نظام إضاءة مبرمج مسبقاً ينتقل تلقائياً بين مراحل الفعالية، مما ألغى التنبيهات اليدوية وأبقى العرض في موعده."},{"title":"إطار فولاذي CNC","description":"عناصر إنشائية مقطوعة بدقة تدعم التركيبات الكبيرة والعناصر المعلقة عبر كامل مساحة المكان البالغة 1200 م²."}],"results_ar":["استضافة أكثر من 200 ضيف VIP بما فيهم كبار الإعلاميين والمؤثرين","أكثر من 50 تغطية إعلامية خلال 48 ساعة من الفعالية","محتوى منطقة التصوير شُورك أكثر من 2,000 مرة على وسائل التواصل","العميل أعاد حجز فريق الإنتاج لإطلاقهم الإقليمي التالي"],"gallery":["/assets/photos/gallery/nespresso-NES-963.jpg","/assets/photos/gallery/nespresso-NES-1196.jpg","/assets/photos/gallery/nespresso-NES-1207.jpg","/assets/photos/gallery/nespresso-NES-1239.jpg"]}}]
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